About Us

Early settlers thought the cranberry blossom resembled the head of a crane, and was given the name “crane berry,” which was later shortened to cranberry. Cranberry blossoms, pretty and delicate pink flowers, come out in late June and early July. Small, green fruit develops behind the flower, growing and changing from green, to white, to dark red throughout the months of August and September.

The Wisconsin Rapids area is the largest cranberry-producing region in the world. We produce nearly 30% of the world’s cranberries and are home to several processing, juicing and value-added manufacturing facilities. Our unique agricultural heritage makes the blossom and harvest seasons special to our area.